In 2007, Ruth Arotsky and Madison Park teamed up to create, SavingOpusOne. Meeting over the very song “Opus One” which appeared on Madison Park's debut album in 2004, their friendship soon evolved into creating “SOO”. It all began as Ruth sought out the video for the song one day. As part of her favorite iPod playlist, she was always curious about what the song truly meant. Ruth couldn’t believe what she then learned about the meat industry through this three minute video and that’s when she immediately gave up meat. She reached out to thank Madison Park for the powerful message and after connecting instantly over a shared passion to fight the triple threat known as factory farming, their friendship and partnership ensued. (Factory farming is a triple threat because it causes horrendous animal suffering, destruction to our environment, and puts human health at risk.)

Ruth quickly began lighting up the city of New Haven, CT with Madison Park's name, hoping to link viewers back to the “Opus One” video and it began working. Immediately thereafter several organic food stores in the area agreed to share the video with their customers and SOO’s plans continued to grow. Teams of people across the U.S. began distributing SOO flyers, again, to bring people back to the video and its message. While the video “Opus One” is a major tear-jerker, it is in no way graphic. In fact, it is considered a rather mild reflection of the way 95% of animals are raised for food. With over 130K views on You Tube alone, it has become a great way to educate people about what goes on in these intensive confinement systems, how animals are treated, how it affects our environment and health, and how one can help.

Currently, a collection of projects are being conducted by SOO to help get the message out about factory farming and how things can and should be changed. For example, SOO recently began working on a petition to see that cameras are placed in factory farms and slaughterhouses. SOO spends an enormous amount of time on legislative work helping to gain protective laws for farm animals as currently none exist.

It’s through shared determination that project SOO was built. And it is through the need to be creative and fill certain needs for the vegan/vegetarian lifestyle that SoyGo became the first clever vegan product SOO is making available to consumers. SoyGo is a travel-sized powder soy creamer for those on-the-go. SoyGo began hitting shelves the beginning of 2009. Naturally each package of creamers includes a very specific message to consumers about factory farming. Madison Park also released album #3 on December 9th, 2008 which also includes a lengthy message on factory farming inside the CD’s insert. And CT Lasers conducts a monthly advertising campaign where the anti-factory farming message appears in lights across the most high traffic areas of the Northeast region. It’s rather obvious that the founders of SOO never fail to take advantage of an opportunity to speak out against factory farming.