In early 2007, DeAnna Cool (of Madison Park) and Ruth Arotsky teamed up to create, SavingOpusOne. The two met over the very song “Opus One” which appeared on Madison Park's debut album in 2004. As Ruth sought out the video for the song one day after appearing in her iPod for a while, she was quite surprised by the message behind the song. She reached out to thank Madison Park for opening her eyes to the truth behind factory farming. They connected quickly over a shared passion to fight this triple threat and soon thereafter began SOO. (Factory farming is a triple threat as it causes horrendous animal suffering, destruction to our environment, and puts human health at risk.)

To launch the project, CT Lasers began lighting up New Haven with Madison Park's name, hoping to link viewers back to the “Opus One” video - and it was working. Flyers were then created about factory farming and teams of people across the U.S. began distributing them to bring people back to the video and its message. With over 150K views on You Tube alone, Madison Park continuously receives thankful emails from fans explaining how the video changed their views and the food choices they make.

Currently, a collection of projects are being conducted by SOO including various legislative works, helping to gain protective laws for farm animals.

It’s through shared determination that they built Project SOO as well as recently launching their first clever vegan product for consumers called SoyGo, a travel-sized powder soy creamer for those with the on-the-go lifestyle now available in stores nationwide as well as Australia, Canada and the UK.

Due to being on the road, DeAnna needed a portable, vegan creamer but it continued to be impossible to find. She approached Ruth with the idea of creating it themselves and the process began!

Each package of SoyGo contains 30 individual creamers, along with a flyer that contains a very specific message to consumers about factory farming. Madison Park recently released album #3 which also includes a lengthy message on factory farming inside the CD’s insert. CT Lasers conducts a monthly advertising campaign where the anti-factory farming message appears in lights across the most high-traffic areas of the Northeast region. The founders of SavingOpusOone never fail to take advantage of an opportunity to speak out against factory farming. It is their plight to make positive change for these animals, the environment and ultimately human health. The “Opus One” video can be found here on our website. Thanks for reading our story and we welcome your help to make change!